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Google Ads Courses

Practical Google Ads, Taught Properly

A step-by-step Google Ads training program built for business owners and in-house teams who want clarity, control, and measurable ROI. Learn how to launch, optimise, and scale Search campaigns without wasting budget on guesswork.

Full Course Access – Only $999

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What You’ll Be Able To Do

Plan, launch and manage Search campaigns using a clear and repeatable system by the end of our Google Ads training program.

  • Build a clean, scalable Google Ads account structure
  • Choose keywords based on intent (not guesswork)
  • Write ads that convert and improve click-through rate
  • Set up tracking and conversions properly
  • Optimise confidently using real performance data
  • Scale campaigns without blowing your budget

Full Course Access – Only $999

Start Learning Google Ads

If Google Ads Feels Confusing,
You’re Not Alone

Problem

Most people waste their budget on Google Ads because the foundations aren’t set up correctly, messy structure, wrong keywords, poor tracking, unclear bidding and no optimisation process.

Solution

This course gives you a proven system to build and manage Google Ads the right way. You’ll learn the frameworks used by performance practitioners, with practical lessons you can apply directly inside your account.

Outcome

By the end of our Google Ads course, you’ll know exactly how to build campaigns that generate consistent leads or sales, how to measure performance properly and how to improve results over time with confidence.

Who This Course Is For

This Google Ads course is designed for people who want to run Google Ads properly, without outsourcing everything. It’s a strong fit for:

  • Business owners who want a DIY Google Ads approach that still delivers measurable ROI
  • In-house marketers responsible for paid search performance
  • Teams transitioning from agency-managed accounts to internal capability
  • Beginners who want a structured Google Ads training program without jargon

No prior Google Ads experience is required. The course starts with the foundations and builds progressively into optimisation and scaling.

1

Creating Your Account: Ecosystem Overview

Learn how to create your Google Ads account properly! By the end of this lesson, you will have a basic understanding of Google Ads and its ecosystem. You will recognise the critical difference between high-intent search traffic and passive social traffic, and you will apply foundational strategic knowledge to choose the correct campaign focus for different business types.
2

Keyword Research: Finding Your Audience

By the end of this lesson, you will be able to classify keywords into strategic types (Brand, Generic, Competitor), understand how different Match Types (Exact, Phrase, Broad) impact reach and budget, and prioritise high-intent keywords over high-volume searches. You will also learn how to use Negative Keywords to improve targeting and ROI.
3

Ad Campaign Blueprint: Structuring & Bidding Campaigns

By the end of this lesson, you will understand the fundamental hierarchy of a Google Ads account and the necessity of proper campaign and ad group segmentation. You will be able to select the appropriate bidding strategy based on campaign maturity (Max Clicks vs. Max Conversions) and grasp the critical importance of accumulating conversions each month for budgeting and exiting the learning phase.
4

Perfect Ad Anatomy: Crafting Your Offer

By the end of this lesson, you will be able to identify the key components of Search Ads and Performance Max Ads, apply best practices for messaging (including CTAs and USPs), correctly implement and leverage various Ad Extensions (such as Sitelinks and Call extensions), and understand the essential link between ad copy, keywords, and landing pages to maximise Ad Relevance and Quality Score.
5

The Build: Configuring Your Campaign

By the end of this lesson, you will understand what Ad extensions are, why they matter for visibility and click-through-rate, and how to use the most impactful types – sitelinks, callouts, call, location, and promotion extensions, based on your specific business type and goals.
6

Conversion Tracking: Know Your Numbers

By the end of this lesson, you’ll understand what conversion tracking is, why it’s essential for campaign performance, the difference between Google Ads and GA4 conversions, and how to set up tracking correctly so Google can optimise your campaigns based on real business outcomes.
7

The Launch: Going Live With Confidence

By the end of this lesson, you’ll know how to prepare a campaign for launch using a thorough pre-launch checklist, what to monitor during the critical first 24 hours, and how to diagnose and fix the most common launch issues to protect your budget from day one.
8

Understanding Metrics

By the end of this lesson, you’ll understand the core Google Ads metrics (impressions, CTR, CPC, conversions, and cost per conversion): what each one means, how they connect to tell a performance story, and how to use them to diagnose and improve your campaigns.
9

Review & Scale: Optimising Your Campaign

By the end of this lesson, you’ll know how to optimise your campaigns consistently using a simple weekly process: review search terms, improve ads, pause waste, and shift budget. You will also learn how to set realistic expectations for what Google Ads can deliver and when.
10

When To Get Outside Help

By the end of this lesson, you’ll know how to recognise the signs that it’s time to seek outside help with Google Ads, what to watch out for when choosing support, and how to stay informed and in control, even when someone else manages your campaigns.

Google Ads Course Curriculum

Get structured lessons designed for implementation. Follow the modules in order, or jump straight to what you need. Each lesson includes clear actions, practical examples and templates so you can apply what you learn immediately.

Perfect for busy founders and in-house teams who want a clear path from setup to results. This is a practical Google PPC training program with modules focused on actions you can take immediately in your own account.

Full Course Access – Only $999

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How This Course Is Different

Most Google Ads courses just focus on features. This one focuses on outcomes. Learn the same frameworks used by award-winning performance teams managing live accounts, instead of outdated theory or surface-level walkthroughs. The emphasis is on decision-making, optimisation logic and knowing why changes improve results.

That makes this course suitable for both lead generation and eCommerce businesses across different budgets and growth stages.

Learn From Real Practitioners

This course is taught by paid media specialists who manage real Google Ads accounts daily. The lessons are built around practical execution, the same systems used to launch, optimise, and scale campaigns across both lead generation and eCommerce.

The training reflects how Google Ads is actually managed today, not how it’s described in documentation.

Get Instant Access

Enrol today and get full access to the Google Ads training program, including modules, resources, and templates designed to help you implement faster.

Full Course Access – Only $999

Start Learning Today

FAQs

Is this Google Ads course suitable for beginners?

Yes. This Google Ads course is suitable for beginners, as it removes the confusion around the platform. It starts with how to set up an account correctly, explains core terminology in plain language and walks through campaign structure step by step. We designed each module to build logically, so beginners can learn without feeling lost or needing prior knowledge.

Do I need prior PPC or marketing experience?

No prior PPC or marketing experience is required. Our Google Ads training program explains not just what to do, but why each decision matters, from keyword selection to bidding and optimisation. We explain concepts clearly so learners from different backgrounds can follow along and apply them confidently.

What type of Google Ads does the course cover?

The course focuses on Google Search Ads. Learn paid search using Google Ads in the course, including how to target high-intent searches, structure campaigns for clarity, write effective text ads and optimise performance over time. The training is relevant for both lead generation and eCommerce-focused accounts.

Is this course practical or theory-based?

This is a practical, implementation-first Google PPC training course. We built the lessons around real account workflows to show how campaigns are set up, adjusted and optimised in practice. Learn how to interpret performance data and make informed changes, rather than relying on theory alone.

Will I learn keyword research and campaign setup?

Yes. Keyword research and campaign setup are central to the course. The modules cover search intent, keyword grouping and account structure. There’s a focus on reducing wasted traffic and making ongoing optimisation simpler as campaigns scale.

How long does the Google Ads course take to complete?

The course is broken into modules of approximately one hour each. It’s fully self-paced, allowing you to move through the content alongside live campaigns, revisit lessons when needed, and apply changes gradually rather than all at once.

Is this the same as a Google AdWords course?

Yes. Google AdWords is the former name of the platform. This course covers modern Google Ads functionality and current best practices, and it’s suitable for anyone looking for an updated Google Ads basics course.

How much budget do I need to run Google Ads?

There’s no fixed minimum budget required to apply what you learn in this course. The Google Ads training focuses on efficiency, intent-driven keyword selection, and proper account structure. The same principles apply whether you’re working with a smaller test budget or scaling spend over time.

Can I use this course to manage ads for my own business?

Absolutely. This course is suitable for business owners and in-house teams who want a DIY Google Ads approach. The training gives you the skills to plan, launch and manage campaigns internally. Help reduce reliance on agencies while maintaining control over budget and performance.

That said, for complex accounts or rapid growth phases, partnering with a specialist agency can still deliver significant value. This course helps you understand the foundations first, so whether you manage campaigns yourself or work with an agency later, you can make informed decisions.

Are there other courses that complement a Google Ads course?

Yes. Alongside our Google Ads course, OMG Academy also offers training in Meta Ads, SEO, paid media and bundled course combinations. These options allow learners to expand beyond paid search and build a broader digital marketing skill set over time.

Start with Google Ads and explore digital marketing courses to support growth across additional channels, depending on your goals and experience level.

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