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SEO Courses Online

Level Up Marketing With An SEO Course

Learn how SEO actually works in practice, from technical foundations and on-page optimisation through to content and ongoing improvement. Register for our online SEO course to understand search visibility properly and manage SEO internally over time.

Full SEO Program — Only $999

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What You’ll Work Through

Work through the core steps involved in optimising a website, from setup through to ongoing SEO marketing training and improvement.

  • How search engines crawl, index, and rank websites
  • On-page optimisation that aligns with search intent
  • Technical SEO fundamentals that impact visibility
  • Content structure and optimisation for long-term performance
  • Measuring SEO progress using the right signals
  • Ongoing optimisation without relying on constant external support

Full SEO Program — Only $999

Start learning SEO

When SEO Feels Slow Or Unclear

Problem

SEO often feels opaque. Changes take time, results aren’t immediate and it’s difficult to know whether the work being done is actually moving the needle.

Solution

This SEO course introduces a structured way to approach optimisation. Instead of chasing updates or shortcuts, the focus is on understanding how search engines evaluate sites and how incremental improvements compound over time.

Outcome

By the end of our SEO optimisation training, you’ll know what to prioritise, what can wait and how to assess whether SEO activity is contributing to real business outcomes.

Who This Course Is Suited To

This course is relevant for:

  • Business owners managing SEO internally
  • Teams responsible for organic search performance
  • Beginners looking for a clear entry point into SEO
  • Anyone seeking a DIY SEO approach without relying entirely on agencies

It’s particularly useful as small business SEO training, where understanding fundamentals and making steady improvements matter more than quick wins. No prior SEO experience is required. The course starts with foundations and builds into practical optimisation work.

1

The Playbook Overview: Understanding The SEO Foundation

By the end of this lesson, you’ll understand what SEO really means today, how Google discovers and ranks your website through crawling, indexing, and ranking, and how the three pillars; Tech, Links, and Content, work together to build long-term organic visibility.
2

Tools You Need: Free Data Access

By the end of this lesson, you’ll have the essential SEO tools set up: Google Search Console, Google Analytics, and a keyword research tool. You’ll know how to run a basic audit of your own website and competitors to understand your current standing and identify opportunities.
3

The Algorithm: Its Evolution

By the end of this lesson, you’ll understand how Google’s algorithm has evolved from simple keyword matching to rewarding genuine quality, why shortcuts and manipulation no longer work, and what this history reveals about the right approach to SEO today.
4

On-Page SEO: Mapping Your Content Strategy

In this 6 part lesson you will learn how to build a master keyword list, research and cluster keywords, match keywords with pages, create content, optimise for trust signals, and structure your pages so Google can clearly identify them as the best answer for the searches that matter most to your business.
5

Metadata: How To Win The Click

By the end of this lesson, you’ll know how to write Page Titles and Meta Descriptions that both help your pages rank and compel people to choose your result, turning Google visibility into actual website traffic.
6

URL Structure: Optimising Your Site's Navigation

By the end of this lesson, you’ll know how to create clean, keyword-rich URLs that help Google understand your site structure, build user trust, and make your pages easier to crawl, without accidentally damaging your existing rankings.
7

Technical SEO: Setting Up The Infrastructure

In this 9 part lesson, you’ll make sense of technical SEO. This includes the XML sitemap and Robots.txt file.txt files, mobile-first indexing, menu and navigation structure, site speed, status codes, ALT text, and schema mark-up.
8

Off-Page SEO: Building Trust Outside Your Site

By the end of this lesson, you’ll understand what backlinks are, why they matter for rankings, how to identify good links versus bad ones, and how to start building your website’s authority using your existing partnerships and media relationships.
9

SEO Analytics: Evaluating Data For Growth

By the end of this lesson, you’ll know which SEO metrics actually matter, how to read your data in Google Search Console and Analytics, and how to build a simple monthly, quarterly, and yearly maintenance routine that keeps your rankings strong over time.

SEO Course Curriculum

The curriculum follows how SEO should be typically approached over time, starting with foundations, then layering in optimisation and ongoing improvement.

This is not an SEO crash course focused on shortcuts. Instead, it provides a practical framework for managing SEO sustainably and getting more traffic to your website.

Full SEO Program — Only $999

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How We Approach SEO Courses for Small Business Owners

Many DIY SEO courses either oversimplify SEO or jump straight into tools and tactics. This course takes a different approach by breaking SEO into manageable areas: technical foundations, on-page optimisation and content.

As a result, this course suits business owners looking for SEO courses Australia business owners can practically apply without needing large teams, complex tools or ongoing agency involvement. Learn how to decide what to work on first and what to put off.

Taught By Practitioners Working In SEO

Learn SEO in a course delivered by award-winning specialists who work across live websites and organic search strategies.

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Enrol today to access the full SEO course, including all modules and resources.

Full SEO Program — Only $999

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FAQs

Is this SEO course suitable if I’ve never worked on a website before?

Yes. This learn SEO course starts from the fundamentals and doesn’t assume technical knowledge. We’ll explain concepts in plain language and focus on understanding what actions matter most, rather than overwhelming learners with tools or jargon.

Will this course help me prioritise SEO work correctly?

Definitely, a key focus of the SEO optimisation training is helping you decide what to work on first, what can wait and what often doesn’t need attention at all. This is especially useful for small teams with limited time and resources.

Is this more practical than short SEO tutorials or guides?

Of course. While short guides can be helpful, they often lack context. This course provides structured SEO marketing training that shows how individual tasks fit together over time, making it easier to assess progress and avoid random or disconnected SEO work.

Is this suitable if I want to manage SEO myself?

Absolutely. This course is a practical option for those considering DIY SEO courses, offering a clearer understanding of how SEO decisions affect performance. It also helps you make informed calls if you choose to involve external support later.

Can I take this alongside other OMG Academy courses?

Yes. This SEO course can be taken on its own or alongside other OMG Academy digital marketing courses, such as Google Ads and Meta Ads courses, and broader paid media programs. For those looking to build skills across multiple channels, course combinations are available to support a more connected approach to SEO, paid search and paid social.

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